One of the most common mistakes when designing a website is to think that the user will read it as if it were a book page, starting top left and read sequentially all page content, to the end. In addition, we tend to believe that he will devote some time to find out how we've organized things (on the page and the web site in general) and weigh the different options before you start it say to click on a specific link .
This seems quite low to the way we all use the Web. Instead, what we do most Internet users flip through the pages, make quick reading of the text and click the first link that catches our intention one way or another, or that reminds us what we are trying to do. That is, there are usually large portions of the page to which not even look.
As Steve Krug says, the designer of the page many times you think you are doing
literature (or at least, a kind of brochure of a product) while the user is facing the Web with an attitude similar to that showed against the billboards we see on the road while traveling in his car at sixty miles an hour.
So instead of trying to combat this attitude, what we do is take it on and, knowing that almost nobody will bother to read through, much less, in order, the content of our web pages, try to foster precisely this quick read to capture users' attention on those aspects important for each page.
In "Creating usable sites and information architecture" will see some design guidelines that can help facilitate this quick read.
Basically, what it is to provide a clear visual hierarchy of the page, as always, from the user point of view, trying to highlight what they consider more important to him in each context, and not what the company thinks is important.
Some of these design principles have to do with the proper use of white space, removing noise from the page, omitting all that is dispensable in order to give more prominence to the basics, making sure that links are obvious
(ie the user know that there can be pressed), and so on.
This seems quite low to the way we all use the Web. Instead, what we do most Internet users flip through the pages, make quick reading of the text and click the first link that catches our intention one way or another, or that reminds us what we are trying to do. That is, there are usually large portions of the page to which not even look.
As Steve Krug says, the designer of the page many times you think you are doing
literature (or at least, a kind of brochure of a product) while the user is facing the Web with an attitude similar to that showed against the billboards we see on the road while traveling in his car at sixty miles an hour.
So instead of trying to combat this attitude, what we do is take it on and, knowing that almost nobody will bother to read through, much less, in order, the content of our web pages, try to foster precisely this quick read to capture users' attention on those aspects important for each page.
In "Creating usable sites and information architecture" will see some design guidelines that can help facilitate this quick read.
Basically, what it is to provide a clear visual hierarchy of the page, as always, from the user point of view, trying to highlight what they consider more important to him in each context, and not what the company thinks is important.
Some of these design principles have to do with the proper use of white space, removing noise from the page, omitting all that is dispensable in order to give more prominence to the basics, making sure that links are obvious
(ie the user know that there can be pressed), and so on.
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