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1. Quick readability


We have already mentioned that when we use the Web instead of reading, we tend to flip through the pages, and we should not pretend to fight against the habit of users but to accept it and even encourage it. How? That is what we will see in this section, by some simple tips.

Specifically, these are the five most important things, according to Steve Krug (Krug,
2000) must do to ensure our users are, and are able to understand, as much as possible on our site:

jearquía Create a clear visual on each page

Make use of the conventions

separate pages clearly defined areas

Make obvious where you can click Minimize noise





1.1 Create a clear visual hierarchy

How do we facilitate the process of rapid reading a user? One of the best things we can do in this regard is that the appearance of all items on the page reflects as closely as possible the relations between these same elements. Ie
be clear what things are interrelated, what other things are part and so on.

In other words, it is necessary to create a visual hierarchy as clear as possible, reflecting the underlying logical structure of the page.

But what we really mean to create a visual hierarchy? For things like the following:

The more important thing, should be more prominent on the page as it may seem obvious, many Web sites do not respect this simple maxim, not just the Web, but any print publication.

For example, the titles stand out from the normal page content, either making them larger, putting them in bold or in color, leaving more space between them and the rest of the elements, etc. (or by a combination of the above techniques).

Things that are logically related also to be so visually

For example, grouped under the same title, using all of them a similar visual style and put on an area of \u200b\u200bthe page clearly defined. Visually nesting elements within each other to show how things are part of other


For example, grouped under the same title, using all of them a similar visual style and put on an area of \u200b\u200bthe page clearly defined.